Blue Cross and Blue Shield of Vermont Names Beth-Ann Roberts as Next President and CEO

Berlin, VT – The Board of Directors for Blue Cross and Blue Shield of Vermont (Blue Cross VT) is pleased to announce that Beth-Ann Roberts, MBA, has been selected as the organization’s next President and CEO, effective January 10, 2026. Ms. Roberts will join Blue Cross VT as CEO-elect on November 10, 2025, ensuring a smooth two-month transition with current President and CEO, Don George, who will retire on January 9, 2026.

Ms. Roberts currently serves as President of Beth Israel Lahey Health Performance Network, a clinically integrated network of physicians, clinicians, and hospitals dedicated to improving population health and delivering high-quality, cost-effective care. A respected and passionate leader, Ms. Roberts has built a distinguished career through her ability to bring people together, drive growth strategies, and lead health care organizations through complex challenges.

Previously, Ms. Roberts served as President of Commercial Business at Point32Health, where she oversaw a multibillion-dollar line of business serving more than two million members. In that role, she successfully united commercial operations for Harvard Pilgrim Health Care and Tufts Health Plan following their merger, fostering teamwork and driving sustainable growth. Earlier in her career, she held progressive leadership roles at Harvard Pilgrim Health Care, where she spent more than 20 years shaping the organization’s expansion into new markets and partnerships, leading the organization to become the second-largest health plan in New Hampshire.

Ms. Roberts’ decision to join Blue Cross VT reflects her professional expertise and her commitment to affordability, access, and quality of care. “Vermonters care deeply about their communities and the state’s health care challenges are significant. I want to be part of the solution,” said Ms. Roberts. “Blue Cross VT’s mission to help transform the health system and make health care work better for all Vermonters resonates strongly with me. I’m energized to drive this work in partnership with our team and stakeholders across the state and lead this nonprofit into its next chapter.”

Don George, President and CEO of Blue Cross VT, endorsed Ms. Roberts with confidence. “Health care is complex, especially in Vermont, and leadership in this space demands strategic insight, courage, and collaboration. Ms. Roberts is an inclusive, curious, and trusted leader whose decades-long track record navigating health care reform in New England makes her uniquely positioned to lead Blue Cross VT. Her leadership will inspire trust, uphold our mission, and drive the decisions required to improve the future of health care in our region.”

Charlie Smith, Chair of Blue Cross VT’s Board of Directors, emphasized Ms. Roberts’ deep industry experience and strong cultural alignment. “I and my fellow Board members are confident that Ms. Roberts has the proven experience we need to lead discussions on medical cost containment and health care reform, plus the cultural fit required to represent Blue Cross VT authentically within and beyond Vermont. Her enthusiasm, curiosity, and approachability make her an exceptional fit for Blue Cross VT and the organization’s role in Vermont’s most critical health care conversations.”

Ms. Roberts holds an MBA from Boston University and a bachelor’s degree in business administration from Southern New Hampshire University. She is a Certified Health Insurance Executive by America’s Health Insurance Plans. She’s also led and served on numerous nonprofit and community boards. Ms. Roberts will be relocating with her family to Vermont from their current home in New Hampshire. An avid cyclist, runner, hiker and boater, Ms. Roberts enjoys the outdoors and is eager to further explore the Green Mountain State.

About Blue Cross and Blue Shield of Vermont
Blue Cross and Blue Shield of Vermont is a local, not-for-profit health plan. For over 40 years, the company has been enhancing the health and well-being of the Vermonters we serve by offering innovative plans to individuals, older Vermonters, and businesses. Our employees are dedicated to developing new ways to support high-quality care, programs and events that promote wellness. Blue Cross and Blue Shield of Vermont is a licensee of the Blue Cross and Blue Shield Association.